Spotify Soundscapes
Spotify
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Gen Z looks to Spotify for all their audio needs.
But their short attention span makes it challenging for them to catch interest in long-form audio storytelling.
So, let’s turn audiobooks into a fully immersive experience to get Gen Z hooked.
Enter the metaverse through the Meta Quest 2 headset and click on the Spotify Soundscapes app.
Browse sprawling bookshelves and choose a book to sample a VR audiovisual audiobook experience.
When you finish your sample in the metaverse, Spotify will airdrop you a link to continue your listening journey in the Spotify mobile app.
Optionally enable the Spotify 360° feature to experience an associated VR experience directly from your phone as you listen along to the story.
Guerrilla Airbnb placements of fictional locations from books promote Spotify Soundscapes and redirect readers to the associated audiobook on the Spotify app.
CASE STUDY VIDEO
