CAFFEINATE CONSCIOUSLY
Starbucks x Atomo
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People love coffee, but they’re unaware that their caffeine addiction is destroying our planet.
Due to the constantly increasing global demand for coffee, farmers rapidly deforest land to plant more coffee beans, killing the land and its inhabitants in the process.
But, people can’t live without their caffeine boost.
Let’s get coffee lovers their caffeine kick without the environmental cost.
Introducing Atomo’s carbon-negative coffee, distributed in collaboration with Starbucks.
OOH ads with negative space in the shape of a cup publicize the carbon-negative launch.
To make the switch to sustainability simple, we created Atomo versions of the most popular Starbucks beverages.
Starbucks mobile app users can use the “Atomo It” button to replace their order with the Atomo version.
Engagement with the button earns customers Green Stars that unlock exclusive rewards.
After a few months of success, a shocking secret message will be put on the bottom interior of Starbucks x Atomo coffee cups, revealing their sustainable secret.
The Atomo is made without coffee beans.
The QR code inside the coffee cups leads customers to more information about the Atomo on the Starbucks website.
CASE STUDY VIDEO
