LATE NIGHT LEGEND
Cheetos
MADE AT GOODBY SILVERSTEIN & PARTNERS
For Cheetos’ 75th Birthday, the brand wanted to pull a massive stunt to cement the snack’s status as an American icon.
So, we turned widely beloved national treasures into brand ambassadors, demonstrating that - when it comes to midnight snacks - America chooses Cheetos.
When the sun sets, pre-placed projectors will activate at the sites of famous US statues, lighting up their fingertips with Cheetle dust and revealing our hidden message.
The QR code leads to a microsite that uses AR to bring these statues to life. Engage with your favorite national treasures after hours like never before.
Select viewfinders pointing at our brand ambassadors will be equipped with an HD screen playing a realistic 360° video of the statue moving, talking, and eating Cheetos.