Juicy!
Hard Juice Boxes for Grown-Ups
Graphis Honorable Mention - Package Design
Graphis Honorable Mention - Ad Campaign
ADDY Silver Award - p. 98
Drinks on the market are not as fun as the occasions they are meant for.
People drink to have fun, but the alcohol sector is heavily saturated with beverages that are boring in both taste and design.
Enter Juicy! - the world’s first hard juice box.
A drink designed to maximize the fun you’re having.
Juicy’s packaging taps into the nostalgia adults feel for childhood - a time when having fun was the only responsibility.
“Harder” elements differentiate the beverage from a child’s juice box.
Business cards are inherently serious, so I mimicked the design of a Juicy! juice box for the company’s business cards to maintain a playful tone.
The contact information mimics a nutrition label.
WEBSITE (UNDER CONSTRUCTION)*
*VIDEOS PICTURED ARE FROM OLD JUICY! CONCEPT before rebrand
Using Adobe XD, I created a mock website for Juicy! featuring a home page, an about page, a storefront, and a contact page.
Desktop and mobile versions are explored in attached videos.