MICHAELS: THE REBRAND
Michaels Craft Store
Michaels Craft Store offers a limitless supply of products, enabling creators to craft anything they can dream up.
But their logo doesn’t share their crafty, DIY attitude. So, I made a new one that does.
THE NEW LOGO
THE OLD LOGO
The new logo concept is inspired by overlapping cut-out pieces of paper, a craft a Michaels creator could make.
I expanded the color palette to include a wide variety of colors to express the boundless possibilities with Michaels products.
For the “M,” I maintained the original red in a lighter tint that would mesh better with the other colors.
BUSINESS CARD
I couldn’t resist making the Michaels business card a craft itself! This innovative and conceptual business card folds into an easel for display.
REUSABLE SHOPPING BAG
Michaels customers are regulars who frequently shop for large amounts of products needed for their latest crafting endeavor.
So, they’d likely be interested in purchasing a reusable tote they can bring on every shopping trip.
Michaels will produce many different colorful varieties of this bag, symbolizing the brand’s attitude and value.