INSIGHT
Little Caesars’ target audience is largely composed of working moms who value family dinner because it is one of the few times during the week that they can spend bonding with their kids.

BIG IDEA
Little Caesars Pizza Prompts transform a meal into a stress-free entertainment experience, thereby maximizing the benefits of family dinner.

GUERILLA

Under each slice of pizza, a silly question that is printed on the box will be revealed. Whoever takes the slice must answer the question before indulging in delicious Little Caesars pizza. Each box will come with a new set of questions so that no two meals are alike.